🫧 Scrub-a-dub-dub

Thanks, Builder.ai. We're in the midst of the AI washing era.

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Happy Sunday, pals!

Piping hot industry tea today. Grab the popcorn.

In today’s issue

⚡️ Lightning List ⚡️ 

💤 When AI Dreams Meet Reality Checks 🫵 

Grab your cuppa because we're diving into one of the most spectacular tech implosions of 2025 so far. Builder.ai, the Microsoft-backed "AI" unicorn that promised to make app development "as easy as ordering pizza," just served up a bankruptcy special instead. With more twists than a telenovela and enough red flags to start a revolution, this is one collapse that's got everyone talking.

🎭 Meet the Players

  • Sachin Dev Duggal: The charismatic founder and self-proclaimed "Chief Wizard" who built a billion-dollar castle on shaky foundations.

  • Manpreet Ratia: The new CEO who got handed a ticking time bomb in February and had to deliver the bad news just three months later.

  • Viola Credit: The lender that pulled the plug by seizing $37 million from Builder.ai's accounts.

  • Microsoft, Qatar Investment Authority: The big-name investors who threw $450+ million at what turned out to be smoke and mirrors.

📅 The Spectacular Timeline

  • 🤩 2016-2019: The Golden Beginning & First Cracks

    • Sachin Dev Duggal launches Engineer.ai promising "AI-powered software assembly line"

    • Attracts customers like BBC, Virgin, and the San Francisco Giants

    • Wall Street Journal reveals the "AI" was mostly "hundreds of engineers in India and Ukraine, manually coding what was being advertised as automated magic"

  • 🌊 2019-2023: Riding the AI Wave

    • Despite the controversy, Builder.ai continues raising massive rounds

    • Secures $250 million Series D led by Qatar Investment Authority

    • Achieves unicorn status with over $1 billion valuation and Microsoft partnership

  • 🌩️ 2024: Storm Clouds Gathering

    • Company quietly lowers revenue estimates by 25% and discovers serious financial irregularities

    • Secures $50 million credit line by providing inflated sales forecasts (reportedly 300% above realistic levels)

  • 🔥 February-May 2025: The Spectacular Collapse

    • February: Duggal steps down as CEO, replaced by Manpreet Ratia

    • March-April: Company cuts 270 employees and launches internal investigation into "potentially bogus" sales

    • May 20: Viola Credit seizes $37 million, leaving company with $5 million; bankruptcy filed

    • May 23: Full horror revealed - 2024 sales revised from $220M to $55M, 2023 from $180M to $45M

🤯 Why This Matters & What's Next

This isn't just another startup failure – it's a reality check for the entire AI industry. Builder.ai's collapse exposes the "AI washing" epidemic where companies slap "AI-powered" labels on traditional services to inflate valuations. The irony? While promising to replace developers, they were secretly employing hundreds of them.

For freelancers and knowledge workers, this is actually good news. Despite all the automation hype, human expertise remains irreplaceable. The key is positioning yourself as someone who can work WITH AI tools, not someone who'll be replaced BY them.

The speed of the collapse – from $1+ billion unicorn to bankruptcy in under two years – shows how quickly AI hype can evaporate. With AI companies scooping up 20% of all global VC funding, we're seeing shades of the dot-com bubble. The Builder.ai saga exposes the financial engineering propping up much of the AI boom, and we'll likely see a correction that separates genuinely useful AI applications from hype-driven ventures.

🫣 TLDR

Builder.ai's journey from $1+ billion unicorn to bankruptcy filing is the cautionary tale of our AI-obsessed era. 

For those of us in the future of work space, this collapse serves as both warning and opportunity. While the AI bubble may be deflating, the demand for skilled humans who can navigate this new landscape is only growing. The trick is staying grounded in reality while the industry sorts out what AI can actually do versus what venture capitalists wish it could do.

What do you think? Is this the beginning of the end for AI hype, or just a necessary correction? Have you encountered similar "AI-powered" services that turned out to be mostly human? Let me know your thoughts – I'm always here for a good tech industry reality check! 😉

Sources:

⭐️ Community Spotlight ⭐️ 

SIA's annual Global Talent Platform Survey is designed to inform various stakeholders, including helping platform providers benchmark against their peers and for buyers to gain a better understanding of market trends.

Qualified participants who provide a valid set of survey responses will receive a summary of the full survey results.

All individual responses will be kept confidential and reported only in aggregate.

Deadline: Submit the survey by Friday, June 20, 2025.

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📚️ Term of the Week 📚️ 

AI Washing verb | MARKETING MALPRACTICE TERM

deceptive practice of exaggerating or falsely claiming artificial intelligence capabilities to attract investors, customers, or media attention. Companies engaging in AI washing typically rebrand traditional automation, human-powered services, or basic algorithms as "AI-powered" to capitalize on market hype and secure higher valuations or customer interest.

Related terms: greenwashing, tech theater, hype inflation, algorithmic embellishment, automation theater

That’s all for now, pals. See ya next week.